About The Director
Afdhel Aziz was born and raised in Sri Lanka, and has lived in London, New York and now Los Angeles, where he lives with his wife and son.
He is the Chief Purpose Officer of Conspiracy of Love, a global purpose consultancy (and certified B Corp) with Fortune 500 clients like Adidas, PepsiCo, Mondelez, Microsoft and more. Conspiracy of Love has helped major corporations invest millions of dollars into causes like racial justice in education, food insecurity, childhood hunger, and arts education, partnering them with leading non-profits like Feeding America, the Boys and Girls Clubs of America, and the Thurgood Marshall College Fund. Conspiracy of Love is a proud Minority-Owned Business and Certified B Corp.
He is also the Co-Founder of Good is the New Cool, a creative company and content incubator focused on creating positive stories that fill the Hope Gap. Good is the New Cool produces books, podcasts, and a global conference series called GoodCon that has taken place in Los Angeles, London, Sydney, Melbourne, Toronto and New York. They are also developing a slate of TV shows which take a pop-cultural approach to inspiring people about impact.
Afdhel is the co-author of the best-selling business books Good is the New Cool: Market Like You A Give a Damn, and the follow-up The Principles of Purpose, as well as writing The Power Of Purpose column in Forbes.
He is also an internationally renowned keynote speaker who has been featured at the Cannes Lions, YPO, SXSW, Forbes CMO Summit, Advertising Week, Conscious Capitalism, and the Fast Company Innovation Festival.
He has also the written critically acclaimed books - China Bay Blues, a book of poems, and a novel Strange Fruit. This is his first film.
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